Junior Achievement

Junior Achievement of Central Florida needed a campaign that would make meaningful connections with people in their region and bring awareness to the opportunities that the organization provides to ensure that school aged young adults were getting the most out of their environments. We partnered with Spectacle Photo to launch their “The One Thing” campaign that asked a simple, yet real question to the people we interviewed for the campaign—”What is the one thing you wish you would have learned in school?” We found that people were all to eager to share their “one thing” with us.