Leesburg Area Chamber of Commerce

Capabilities

Branding

Social Presence

Experiential & Events

Team

Orlando

Leesburg Strong

A Legacy Reimagined for a Modern Community

The Leesburg Area Chamber of Commerce has supported local businesses since 1910. Our work together focused on honoring that heritage while elevating how the Chamber communicates, engages, and shows up in the community today. This transformation extended beyond a simple refresh—what emerged was a more unified, modern, and impactful expression of the Chamber’s mission.

As Leesburg continues to grow and welcome new business owners, the Chamber needed a brand presence that reflected its leadership and influence within a vibrant, evolving marketplace. Our goal was to create a future-facing identity that still felt rooted in the Chamber’s long-standing values. By modernizing touchpoints and strengthening storytelling, we helped position the Chamber as both a historical anchor and a forward-moving force—one that champions progress, connection, and the shared prosperity of the community it serves.

Rebuilding Identity with Clarity and Cohesion

We began by refining the Chamber’s visual identity, bringing structure and consistency to a brand that had outgrown its previous form. Updated color treatments, typography guidance, and asset organization laid the foundation for clearer communication and more polished public-facing materials.

This visual clarity carried into the redesigned website, which provided a modern, intuitive, and fully responsive experience. We streamlined navigation, improved load performance, integrated their event management tools, and applied a clean aesthetic that honored the Chamber’s history while supporting its future. The site became not just a digital hub, but an accessible platform for members, residents, and new business owners alike.

Strengthening Social Presence and Storytelling

Our partnership expanded into ongoing content development, elevating the Chamber’s voice across social platforms. We produced reels, crafted copy, and built stories around their work, spotlighting the momentum within Leesburg’s business community. Through collaborations with local businesses, we also helped generate authentic UGC, real stories and testimonials from real owners that broadened the Chamber’s reach and reinforced its role as a connector.

These efforts amplified the Chamber’s visibility, drove community engagement, and supported steady membership growth by showcasing the value of belonging to a thriving network.

Elevating Landmark Events

Events are central to the Chamber’s identity, and we brought renewed energy and sophistication to their signature experiences. From the immersive events to the Annual Fish Fry tradition to the Installation & Awards Gala, we crafted cohesive event materials and provided promotional support that aligned every touchpoint with the refreshed brand.

By strengthening event storytelling, improving visual cohesion, and highlighting the Chamber’s impact, these gatherings became more accessible to new members while feeling more meaningful to long-standing supporters.

A Partnership Rooted in Community

Throughout this process, we served not only as creative collaborators but as true community partners. Our shared goal was to illuminate the Chamber’s work, amplify its presence, and help strengthen the business ecosystem it has guided for more than a century.

At every stage, one message grounded the transformation, “Strong Business. Strong Community. Strong Leesburg.”