Client

Sea Turtle Conservancy

Capabilities

Branding

Team

Reviving A Legacy

Bringing Conservation into a Modern Era

The Sea Turtle Conservancy (STC) has spent over six decades leading the charge in sea turtle conservation, shaping policies, conducting groundbreaking research, and educating the world on the importance of protecting these ancient creatures. With a reputation as the world’s oldest sea turtle conservation organization, STC’s work is globally respected, yet their digital presence was not fully reflective of their legacy and the expansive future they envision. With growing competition in the environmental sector, STC needed more than just a website—they needed a digital platform that would not only elevate their mission but strengthen their brand and amplify their impact across new and existing audiences.

We set out to craft a modern digital experience that would embody the Sea Turtle Conservancy’s rich history, cutting-edge conservation efforts, and vision for the future through the power of storytelling to build a cohesive user experience. The goal was clear: To elevate their purpose while driving awareness, fostering engagement, and empowering supporters to take action.

More Than A Digital Identity

The project began with a complete reimagining of STC’s website. We focused on making the site more than just a digital brochure; it needed to be an immersive, dynamic hub where visitors could interact with the mission. Interactive features like real-time turtle tracking maps brought the conservation work directly to the user, allowing them to follow the journeys of sea turtles as they migrated across oceans. This unique tool not only elevated the digital experience but also reinforced STC’s credibility and expertise as leaders in sea turtle research.

But the project was about more than just adding interactive tools. It was about reinforcing STC’s brand identity as a modern, authoritative voice in conservation. We integrated a visually compelling design that utilized a clean, contemporary layout to showcase STC’s vibrant storytelling and important achievements. By optimizing the site for mobile and improving user flow, we ensured that every interaction felt intuitive and seamless—whether users were donating, exploring conservation efforts, or learning about upcoming events.

In addition to updating the design, we optimized content for SEO, increasing visibility and driving more organic traffic. The revamped site positioned STC as not just a conservation organization, but a forward-thinking brand that is active, engaging, and always moving forward. With improved multimedia integration, a fresh content strategy, and a consistent visual language, we ensured that STC’s mission could be experienced across all digital touchpoints in a way that felt cohesive, approachable, and authoritative.

This transformation wasn’t just about enhancing functionality—it was about elevating the Sea Turtle Conservancy’s brand to meet the demands of a modern digital landscape. The new website served as a springboard for STC’s growing community of supporters, amplifying the visibility of their mission and empowering people to participate in meaningful ways. Through impactful storytelling and an engaging user experience, we created a digital presence that not only supports STC’s work but strengthens their position as the leading authority in sea turtle conservation.

By working with the Sea Turtle Conservancy to redesign their digital experience, AVANTI helped elevate their brand, ensuring that the organization’s incredible legacy and groundbreaking efforts are reflected in a modern, dynamic, and user-friendly platform. This new digital presence will continue to engage audiences, drive donations, and expand the reach of STC’s critical conservation efforts for years to come.