From Saddle to Scroll
At TG Frost Land & Cattle, generations of discipline, grit, and horsemanship laid the foundation. We brought that same mindset to the digital arena—translating their legacy into a modern brand presence built to grow.
Rooted in Values Ready to Grow
TG Frost Land & Cattle came to us looking for guidance on how to begin telling their story online. With deep roots in ethical ranching, regenerative pasture management, and a growing reputation in the cutting horse world, they had a strong foundation—just not yet a digital one. This wasn’t about launching a large-scale campaign. It was about taking the first step to build a presence that felt true to who they are and what they stand for.
We started by helping establish their social media presence, focusing on platforms like Instagram and Facebook where their story could unfold naturally. Together, we created a content approach that highlighted the daily rhythm of ranch life, from training horses to arena highlights. Each post served as a window into their values—honesty, hard work, and a deep respect for animals and land. We also provided guidance on how to connect with trainers, auction houses, and others in the industry, helping TG Frost build relationships that could support long-term growth.
A Glimpse Into Life at the Ranch
As part of this early brand-building work, we produced a short-form video designed to capture the essence of the ranch. Rather than a glossy commercial, it was a quiet, intentional look at the land, the horses, and the people behind it all. With sweeping drone footage of the 800-acre property and real moments with their trainers in the arena, the video offered an introduction to TG Frost that felt both cinematic and sincere.
The result was a first chapter—an honest beginning for a brand grounded in tradition and looking ahead with purpose. TG Frost didn’t need a flashy launch. They just needed a way to start showing up, and we were proud to help them do it with clarity and heart.