Building the Foundation for Pita’s Pizza Fries
When Pita’s Pizza Fries came to us, they weren’t just launching a new fast-casual concept—they were starting a movement. A love letter to comfort food and cultural fusion, their signature dish begins with hand-cut, air-fried fries and builds to bold creations like pizza fries loaded with fresh mozzarella, roma tomatoes, salame piccante, and torn basil. The concept was anything but ordinary. Our challenge? Build a brand that could carry that same energy, flavor, and imagination across every experience—from curbside to mobile screen.
We began by diving into what made Pita’s unique. This wasn’t fast food. It was fast art. It was fresh, fun, and globally inspired. So we created a brand identity that could flex across platforms but always feel rooted in something real. We established a bold, energetic color palette with unexpected pops—just like their dishes—and crafted a logo system, including animated brand marks that captured the joy and motion of their food in real life.
The food truck wraps became mobile billboards—eye-catching, share-worthy, and full of flavor even when standing still. Every curve and line of the design invited people to come closer. Meanwhile, we designed a custom mobile app with an intuitive ordering experience and animated UI touches that matched the personality of the brand. The experience wasn’t just functional—it was crave-inducing.
And to build presence beyond brick and mortar, we developed pop-up food experiences designed to surprise and delight. These activations weren’t just about serving fries—they were moments of connection, content capture, and community building. Whether it was at a festival, outside a brewery, or during a college homecoming, each event was an opportunity to bring the Pita’s vibe to life in real-time.
Our social content strategy followed suit, emphasizing juicy food visuals, high-energy animations, and community-driven storytelling. Every element of the launch—from wrap to reel—was meticulously designed to create a first impression that stuck. The result? A brand with street cred and staying power, already gathering lines, likes, and loyal fans.
