Food As Art
We began by diving into what made Pita’s unique. This wasn’t fast food. It was fast art. It was fresh, fun, and globally inspired. So we created a brand identity that could flex across platforms but always feel rooted in something real. We established a bold, energetic color palette with unexpected pops—just like their dishes—and crafted a logo system, including animated brand marks that captured the joy and motion of their food in real life.
The food truck wraps became mobile billboards—eye-catching, share-worthy, and full of flavor even when standing still. Every curve and line of the design invited people to come closer. Meanwhile, we designed a custom mobile app with an intuitive ordering experience and animated UI touches that matched the personality of the brand. The experience wasn’t just functional—it was crave-inducing.
And to build presence beyond brick and mortar, we developed pop-up food experiences designed to surprise and delight. These activations weren’t just about serving fries—they were moments of connection, content capture, and community building. Whether it was at a festival, outside a brewery, or during a college homecoming, each event was an opportunity to bring the Pita’s vibe to life in real-time.
Our social content strategy followed suit, emphasizing juicy food visuals, high-energy animations, and community-driven storytelling. Every element of the launch—from wrap to reel—was meticulously designed to create a first impression that stuck. The result? A brand with street cred and staying power, already gathering lines, likes, and loyal fans.
