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NEWS

When Algorithms Zig, Challenger Brands Zag

Algorithms push brands toward sameness. Challenger brands win by zagging instead of zigging, breaking patterns and creating real distinction.

Squadra Avanti: Jireh Reyes on Writing for Trust

I start by stripping everything down to the truth a brand can stand on without over-explaining. If the foundation isn’t solid, no amount of copy can save it.

Attention Inflation is Here

We’re living in a time when attention has lost its value. Not because people stopped paying it, but because there’s simply too much of it in circulation.

The Funnel is Dead

For decades, the funnel was gospel. It offered marketers the comfort of order. It was clean, predictable, safe and served its purpose. But that world is gone.

Sprezzatura: The art of effortless rule breaking

The art of studied carelessness and knowing the rules so completely that you can break them in ways that feel alive, human, and magnetic.

Beyond Three Seconds: Why Captivation Beats Clickbait

Three seconds is not the measure of attention. It’s the measure of whether someone is willing to give you a chance.

Why Challenger Brands Own the Future

The brands setting the pace today aren’t the legacy giants, they’re the challengers.

Supporting Sea Turtle Conservancy at the Tour de Turtles

This year, our team was honored to stand alongside the Sea Turtle Conservancy as a proud sponsor of their vital mission to protect endangered sea turtles and the habitats they call home.

AVANTI Appoints Sergio Yanes as Art Director

Sergio Yanes named Art Director at AVANTI, leading creative vision and design execution across the agency while based in Seattle.

AVANTI Expands Advertising Agency to Challenger Brands

Disrupting norms, AVANTI provides strategy and creative that moves people, helping challenger brands gain attention and drive market results.