A Gift That Truly Makes A Difference
Where Science and Beauty Fall in Love
Blumiral is a Canadian skincare brand born from collaboration, curiosity, and heart. Built around a belief that skincare should be gentle, thoughtful, and rooted in care, the brand emerged from a desire to create something more intentional; for people, for communities, and for everyday well-being. With a strong sense of purpose and a community-first mindset, Blumiral positions itself as more than a product line, aiming to make a meaningful impact through how it shows up in the world.
We partnered with Blumiral to lead the paid media strategy that would support that mission as the brand scaled. We developed a funnel-driven campaign framework that aligned messaging, offers, and audience intent, using performance insight to guide creative direction and iteration over time. The result was a disciplined paid media system designed to build momentum without compromising brand integrity. Something structured, adaptable, and built to grow with purpose.