We donned our creative armor and crafted a strategy fit for royalty, transforming the way a beloved Renaissance festival engaged its kingdom of fans. By focusing on organic ranking, traditional and digital media planning, and branding, we helped elevate the event’s presence and impact. Hosted by the Education Foundation of Lake County, the Lady of the Lakes Renaissance Faire is a major fundraiser supporting local teachers and students. Before partnering with Avanti, the event relied largely on return visitors and word of mouth for attendance. Our efforts resulted in a 137% increase in ticket revenue across all channels, making the event a resounding success. Huzzah!