In the world of large-scale capital investment projects, taking a software solution from developers to buyers requires extraordinary steps. With an application designed to streamline project management while maintaining the transparency needed for government projects, the challenge was to create a branding package that would equip sales teams to effectively bring the product to market. To do this, we reimagined the software experience, tailoring it to project managers and blue-collar consumers. Through digital design, video editing, and brand design, we created a product that was both captivating and practical. The design, inspired by the construction and development industries, struck the perfect balance between familiarity and attention-grabbing appeal.