Defining the Brand Narrative
Power QV came to AVANTI with a strong product and a clear problem to solve, but the story needed focus. Together, we worked to define a brand narrative that could resonate with decision makers, project managers, and field teams alike. Using a StoryBrand-informed approach, AVANTI helped articulate the tension inherent in fragmented systems, manual processes, and compliance pressure, positioning Power QV as the platform that restores clarity, control, and confidence. This narrative became the backbone for how the brand would communicate across every touchpoint.
Creative Development
With the story defined, creative development became about choosing the right tools to support understanding and action. AVANTI led the development of a cinematic launch video and product stinger to introduce Power QV in a way that felt credible, modern, and grounded in the realities of infrastructure work. We extended the system into practical brand assets designed for sales and presentation environments, including scannable business cards, sell sheets, and pitch deck elements. Each piece was built to translate the narrative into clear, usable moments that supported real conversations.
Enabling Go-to-Market
We equipped the Power QV team with the tools needed to take their product to market with confidence. The narrative and creative system were designed to support sales motion across tradeshows, live demos, and stakeholder presentations, where clarity, speed, and credibility matter most. The result was a cohesive brand and sales enablement system that empowered teams to explain, demonstrate, and scale the product effectively in high-stakes environments.
