Establishing the Digital Foundation

We translated existing brand assets into a scalable web platform designed to grow alongside the series. The site architecture allowed new cities, dates, and event details to be added without friction, while maintaining a clear and intuitive experience for attendees, vendors, and partners. The result was a centralized digital hub that reflected the energy of the events and supported long-term growth.

Building Momentum in Market

With the foundation established, focus shifted to shaping presence and participation. We developed a social strategy rooted in collector culture and community behavior, activating collaborations that extended reach and reinforced credibility. Targeted media buys supported key show moments, ensuring promotion aligned with timing, geography, and audience intent.

Designing for Expansion

Rather than treating each show as a one-off moment, the work established a repeatable framework for expansion. The combination of a scalable website, consistent social presence, and targeted media strategy created a system the brand could carry forward as new cities joined the schedule. The result was a digital ecosystem designed to support growth without losing the sense of community that defines the series.