From Turkey Legs to Ticket Sales

The Lady of the Lakes Renaissance Faire isn’t just an annual celebration of jousts and jesters—it’s one of the largest events supporting the Education Foundation of Lake County’s mission, which provides critical programs and resources for local students and teachers. Our challenge was to elevate awareness of the faire, attract a broader audience, and remind the community that this immersive, wildly entertaining event also fuels a powerful mission: supporting education.

To meet the moment, we set out to tell a story that captured both the spirit of the event and the heart behind it. The result was a playful, cinematic campaign following “Sir Gregor the Gallant”—or just Greg—on his first reluctant visit to the faire. As a bard dramatically recounts Greg’s “legend,” we see the magic unfold through his eyes, drawing in both returning fans and first-timers alike.

Production That Captures the Magic

From script to final cut, we produced a vibrant, story-driven video on location that showcased the full scope of the Faire’s experience—live jousting, costumed performers, turkey legs, artisan markets, and more. Our creative direction leaned into humor and fantasy while grounding the story in an authentic, first-time visitor perspective.

Through careful casting, voiceover narration, and immersive cinematography, we brought the world of the Faire to life in a way that felt approachable, family-friendly, and just the right amount of absurd. The final hero video served as the emotional and visual anchor for the campaign. The message is clear: this isn’t just a faire—it’s an adventure filled with excitement for all ages.

Social That Brings the Legend to Life

We launched a digital campaign to build anticipation and engagement in the months and weeks leading up to the Faire. The rollout included platform-specific cutdowns, vertical reels, behind-the-scenes clips, and static graphics that echoed the tone of the main story—playful, inclusive, and unforgettable.

Our message was consistent across every touchpoint: this isn’t just a Faire, it’s an adventure—and every ticket helps support local education. The campaign sparked excitement, boosted community awareness, and helped position the Lady of the Lakes Renaissance Faire as both a can’t-miss event and a cause worth celebrating.