Where Legends Come To Life
The Lady of the Lakes Renaissance Faire is more than a celebration of jousts, jesters, and turkey legs—it’s one of the Education Foundation of Lake County’s most important annual fundraisers. To help grow attendance for the 2025 season, AVANTI developed and launched a campaign centered around an original video narrative and supported by a coordinated paid and organic social strategy. Together, the campaign introduced new audiences to the magic of the Faire while reinforcing the mission behind it, generating 32,391 completed video views and contributing to 551 ticket purchases that helped support local education initiatives.
From Turkey Legs to Ticket Sales
The challenge wasn’t simply promoting an event. It was communicating everything that makes the Lady of the Lakes Renaissance Faire memorable while connecting that experience to a larger purpose.
The campaign followed “Sir Gregor the Gallant”—or simply Greg—as he reluctantly stepped into the world of the Faire for the first time. Guided by the dramatic retelling of a bard, audiences experienced the wonder, spectacle, and humor of the event through Greg’s eyes, creating an accessible entry point for both returning attendees and newcomers alike.
An Adventure Worth Sharing
Filmed on location, the hero video brought together live jousting, costumed performers, artisan markets, music, food, and family-friendly entertainment into a cohesive narrative experience. Rather than documenting the Faire, the campaign invited audiences to imagine themselves inside it.
Humor, fantasy, and immersive storytelling worked together to capture the spirit of the event while remaining approachable for audiences unfamiliar with Renaissance culture.
Building Anticipation
The hero film served as the foundation for a broader campaign designed to build awareness and momentum throughout the season. While Greg’s story introduced audiences to the world of the Faire, supporting paid and organic social content kept the conversation going in the weeks leading up to the event.
Short-form video, behind-the-scenes moments, event highlights, and supporting creative worked together to extend the campaign beyond a single piece of content. Each touchpoint reinforced the same sense of adventure while giving audiences new reasons to engage, share, and ultimately attend.
A Story Beyond the Screen
The campaign was designed to meet audiences at multiple stages of discovery. The hero film established the emotional connection, while ongoing social content maintained visibility and relevance as anticipation for the Faire continued to build.
By pairing cinematic storytelling with a consistent social presence, the campaign created a cohesive experience that felt as lively and immersive online as it did on the Faire grounds themselves.
More Than a Weekend
The campaign generated 32,391 completed video views and contributed to 551 ticket purchases during the 2025 season, helping transform awareness into action.
More importantly, it connected a beloved community tradition to the mission it supports, ensuring that every laugh, turkey leg, and joust helped create opportunities for students and teachers across Lake County.