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I’d Love To Do Some Living Extended Play Concert

Capability
  • Product Design
  • Social Presence
  • Creative Media
Team
  • Savannah

We partnered with Chuck Courtenay to bring awareness to his extended play through a thoughtful branding and eye-catching branding and positioning campaign that reached the right audience while staying true to his country roots. We created a cohesive visual identity that complemented the soul of his music—from striking cover art to a targeted social media campaign that brought fans along for the ride. We partnered with merchandisers to develop exclusive, on-brand pieces that fans could wear and share, extending Chuck’s story beyond the stage. And by collaborating closely with the venue, we transformed the concert experience into something more than just a show—it became a fully branded, immersive event that celebrated the EP launch in true country fashion.

Overview

Chuck Courtenay’s digital presence reflects a seamless blend of modern appeal and Southern heritage, capturing the essence of his unique sound and personal journey. We crafted a cohesive brand identity that stands out in the crowded music landscape, using a dynamic social profile, content strategy, and album design. The visuals are clean and approachable, with a rich, warm aesthetic that honors his roots while connecting with today’s music audience. This digital profile celebrates his authenticity, creating an online presence that’s both timeless and contemporary, allowing Chuck’s voice to shine through clearly.

The result was a sold-out concert that felt as personal as a front porch session and as electric as a stadium tour. This was more than an album release—it was a moment built on connection, creativity, and country grit.

Project Stats

1

New Rebranded Identity

1000

Sold Out Tickets

100%

Successful EP Release